“If I were to build a stage, would you throw a party?” And so, the journey into FrogFest Festival began. A few short months later the founders of FrogFest went back to visit Randy – landowner and master builder – to discover that he did indeed build a stage. An epic stage. Emanating a magnificent potential, the stage towered over a clearing in a gorgeous forest. Creating trails and camping areas, erecting outhouses, and gathering wood for a weekend-long fire, the wheels were set in motion for a “party” to happen. Featuring a cross-section of Calgary’s music scene, a very grass-roots first FrogFest Festival took place in 2010 manifesting a community that would annually come together to share in the magic of music, art, friendship, and nature.
2011 brought us Tree Frog Fest. Organizers and audience members came together to dig deeper into the potential of the land, and found themselves digging trenches to redirect flash floods as rain poured down throughout the weekend. Art installations started to pop up in the forest for the first time while a soggy audience danced around the fire to some of Western Canada’s favorite independent music makers. Though conditions could have damped the spirits of the festival, smiles and dancing and laughter echoed along the trails. High spirits were rewarded as the sky finally cleared at the end of the final night. An opportunity to reinvoke the fire-side jams was hopped upon, and singing and instruments serenaded through the trees into the sunrise. Without a doubt this land was inviting us to bring the magic of music, art, and friendship back, metamorphosing FrogFest into a valuable community building supporter of the arts.
FrogFest Festival has continued annually since then over Canada Day long weekend. With the help of countless volunteers, artists, and wonderful support from the community FrogFest has each year produced an awe-inspiring festival of music and art; each year setting a higher standard for what an inclusive community festival can be. Folk, Country, Rock n Roll, Post Rock, Psych Rock, Punk Rock, Ambient, Experimental, and Singer-Songwriter are just some of the musics one might hear through the trees and over the dance floors of FrogFest. 118 bands from across Canada, the United States, and as far as China have performed. A team of visual artists animate the stages and the entire forest with stunning installations. The connections within the community are reinforced and made stronger each year uniting us all in a vision of altruism, sustainability, honesty, and respect.